football scores today

How to Become a Successful Football Manager in 10 Strategic Steps

Let me be honest with you – becoming a successful football manager isn't about having a fancy coaching license or knowing the right people. I've been around this game long enough to see brilliant tacticians fail miserably while seemingly average coaches build dynasties. The recent situation at La Salle perfectly illustrates this paradox – here's a team with decent talent suffering their third consecutive defeat, and everyone's wondering whether they should hit the panic button. Having worked with several clubs through similar crises, I can tell you that panic is exactly what separates temporary managers from lasting ones.

When I first started coaching, I believed success came from implementing complex tactical systems. My wake-up call came during a particularly brutal losing streak where my players looked increasingly confused with each passing game. The truth is, football management is about human psychology as much as it is about formations. Look at La Salle – they've conceded eight goals in their last three matches while only scoring two. Those numbers don't lie, but they also don't tell the whole story. What's happening in their dressing room? Are players still buying into the manager's philosophy? I've found that during losing streaks, the most dangerous erosion happens between players' ears, not on the tactics board.

Building trust requires what I call 'selective transparency.' Early in my career, I made the mistake of either sharing everything with players or sharing nothing – both approaches backfired spectacularly. Now, I'm strategic about what information I disclose and when. After La Salle's latest 3-1 defeat, their manager needs to walk into the dressing room and acknowledge the obvious – they're in trouble – while simultaneously projecting unwavering belief in their ability to recover. It's a delicate balance between honesty and optimism that I've refined through painful experience.

The transfer market presents another fascinating challenge. Most managers either become hoarders or minimalists – I've been both at different points. Currently, I lean toward what I term 'strategic minimalism.' Rather than making panic signings after poor results, I advocate for identifying precisely 2-3 players who address specific weaknesses. La Salle's defense has been breached multiple times in recent games, suggesting they might need one quality center-back rather than three mediocre ones. Last season, a club I consulted with spent £4.2 million on a single, well-researched defender who transformed their backline, proving that targeted investments outperform scattergun approaches.

Training sessions during crises require special attention. I remember during one particularly rough patch, I made the mistake of increasing training intensity, which only led to more injuries and resentment. What actually works is what I now call 'purposeful variation' – mixing intense tactical work with enjoyable, confidence-building exercises. If I were at La Salle right now, I'd probably design sessions that address their clear defensive vulnerabilities while including elements that remind players why they fell in love with football in the first place. Sometimes the solution isn't working harder but working smarter.

Communication with club management represents another critical skill that often gets overlooked. After three straight losses, pressure mounts from directors, sponsors, and fans. I've developed what I call the 'three-point reassurance strategy' – before meeting with nervous executives, I prepare exactly three concrete reasons why we'll turn things around, supported by specific data and clear action plans. This approach has saved my job on at least two occasions when results weren't going our way.

The media dimension cannot be ignored either. Early in my career, I treated press conferences as necessary evils. Now I see them as strategic opportunities. Following defeats, I've learned to acknowledge shortcomings without throwing players under the bus, project quiet confidence without appearing delusional, and control the narrative rather than letting it control me. La Salle's manager needs to master this balancing act immediately – the local press is already questioning his future, and how he handles the next press conference could significantly impact his survival chances.

Player management requires what I've come to call 'differentiated leadership.' You can't treat your 35-year-old veteran the same way you treat your 19-year-old prospect. Through trial and error, I've identified at least five distinct player personalities that require tailored communication approaches. The rebellious talent, the anxious performer, the complacent star, the fading veteran, and the eager rookie – each responds to different motivational techniques. Understanding this has been perhaps the single biggest improvement in my managerial effectiveness over the years.

Tactical flexibility represents another crucial element. I used to be married to my preferred formation, convinced it was the 'right' way to play. Experience has taught me that successful managers adapt their systems to both their players and their opponents. Looking at La Salle's recent performances, they've persisted with the same 4-3-3 formation despite clear evidence it isn't working. Sometimes the bravest tactical decision is to abandon what brought you initial success before opponents fully figure it out.

The final piece, which many managers discover too late, involves managing yourself. The pressure, the criticism, the sleepless nights – they take a toll that eventually affects decision-making. I've developed personal routines that include mandatory downtime, strategic disconnection from football for at least a few hours each week, and what I call 'perspective meetings' with trusted colleagues outside the club. These practices have prevented me from making reactive decisions during difficult periods, unlike many managers I've seen sabotage their own careers during temporary setbacks.

What's happening at La Salle right now represents a critical inflection point. Three consecutive losses don't necessarily mean the manager has lost his touch, but they absolutely mean he needs to deploy these strategic approaches immediately. The most successful managers I've observed aren't necessarily the smartest tacticians but those who master the human elements of the game while maintaining their composure when results turn against them. La Salle's situation, while concerning, remains salvageable with the right strategic response rather than panic-driven reactions.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

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