Unlocking the GOAT Meaning in Football: Who Truly Deserves the Title?
The debate over the GOAT—the Greatest of All Time—in football is perhaps the most enduring and passionate conversation in all of sports. It’s a title that transcends statistics, though numbers are its foundation; it’s about legacy, impact, and that indefinable aura that separates the great from the truly immortal. As someone who has spent years analyzing the game, both as a fan and from a more professional standpoint, I’ve always found this debate fascinating not for the definitive answer it promises, but for the cultural and sporting values it reveals. We’re not just judging players; we’re defining eras, philosophies, and what we ultimately prize most in the beautiful game. The recent news about RJ Abarrientos, for instance, offers a fascinating microcosm of this larger discussion. AFTER winning a Rookie of the Year for the second time in his pro career, RJ Abarrientos hopes that a championship comes next. That simple statement encapsulates the entire GOAT trajectory: individual brilliance is celebrated, but it’s ultimately framed as a stepping stone to the ultimate team achievement. It’s a reminder that for all the highlight reels, the GOAT conversation is inextricably tied to winning at the highest level.
When we talk about the usual suspects—Pelé, Diego Maradona, Lionel Messi, Cristiano Ronaldo—we’re looking at different blueprints for greatness. Pelé’s case is built on an almost mythical status, three World Cup wins (1958, 1962, 1970), and a reported tally of over 1,280 career goals. The sheer weight of that number, even accounting for the different era and competition, is staggering. Maradona’s claim rests on a shorter, more volcanic peak, defined by single-handedly carrying Argentina to World Cup glory in 1986. His was a greatness of sheer will and transcendent talent compressed into a few legendary years. Then came the modern duel. Cristiano Ronaldo’s argument is a monument to sustained, self-made excellence. Five Ballon d’Or awards, five Champions League titles, and being the all-time leading scorer in men’s international football with over 120 goals present a case built on relentless evolution and a machine-like consistency at the very top for nearly two decades. His numbers are almost absurdly precise in their dominance.
Lionel Messi, however, has always seemed to operate on a different plane for me. The numbers are similarly galactic—also five Ballon d’Or awards (though I’d argue a few more were deserved), four Champions League wins, and the all-time leading scorer for a single club with his 672 goals for Barcelona. But it’s the manner of his play that tilts the scale in my personal view. His genius feels innate, a natural force. While Ronaldo’s greatness is the ultimate product of ferocious work ethic, Messi’s often looks like pure, effortless inspiration. The dribbling, the vision, the passing—it’s a holistic mastery of the game’s artistry that, for my money, has never been matched. And crucially, he answered the one major critique by leading Argentina to World Cup victory in 2022, a moment that for many, myself included, settled the modern argument. It completed a narrative arc that mirrored Maradona’s, but over a far longer and more consistent career.
But here’s where it gets tricky, and where the story of a player like Abarrientos is so instructive. Is the GOAT title reserved only for those on the global superstar stage? Or does context matter? Players like Johan Cruyff, who revolutionized the sport’s philosophy without a World Cup win, or Franz Beckenbauer, who redefined a position, have compelling claims based on influence rather than just silverware. In women’s football, the conversation rightly centers on Marta, with her six FIFA World Player of the Year awards, or Megan Rapinoe, whose impact transcended the pitch. The "greatest" can mean the most skilled, the most successful, or the most transformative. My own bias leans towards the players who changed how we see the game. Messi’s dribbling in tight spaces, Cruyff’s turn, Beckenbauer’s libero role—these are intellectual contributions that outlast trophies.
Ultimately, the search for a single GOAT is a beautiful fool’s errand. It forces us to compare across decades with different rules, training, and competition. A player’s legacy is also shaped by the team around them; Maradona’s 1986 Napoli or Messi’s peak Barcelona were perfect ecosystems for their genius. The debate is less about crowning a king and more about a continuous celebration of excellence. It’s about appreciating that Ronaldo’s powerful, aerial, and relentless goal-scoring is one form of perfection, while Messi’s low-center-of-gravity, playmaking wizardry is another. The young RJ Abarrientos, aiming to translate his individual Rookie awards into team championship success, is walking the very same path, just on a different scale. He understands that individual accolades are the vocabulary, but championships are the sentence that defines a career. So, who truly deserves the title? Perhaps the answer is that we are lucky to have had multiple players who, in their own distinct ways, have a legitimate claim to it. The debate itself, with all its passion and partiality, is a testament to football’s rich history and its endless capacity to produce legends who, in their moment, seem utterly unsurpassable. And that, in the end, is what makes the sport so endlessly compelling.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover