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Who Will Dominate the Atlantic Division NBA in the 2024 Season?

I still remember that moment in the 2018 Governors' Cup semifinals when Coach Tim Cone got ejected - it feels like yesterday, yet here we are discussing how such coaching intensity might translate to the Atlantic Division's upcoming battles. Having followed basketball for over two decades, I've noticed that the fire that drives coaches like Cone often becomes the defining factor in divisional dominance. The Atlantic Division presents perhaps the most fascinating chess match in the entire NBA landscape heading into 2024, with coaching philosophies, veteran leadership, and emerging talent all converging to create what I believe will be the league's most competitive division.

Let's start with the obvious - the Boston Celtics. They've been the division's measuring stick for years, but something feels different this time around. Watching Jayson Tatum evolve from a promising rookie to a legitimate MVP candidate has been one of my favorite developments in recent NBA history. The guy averaged 30.1 points per game last season while somehow improving his playmaking, and at just 25 years old, he's entering what should be his absolute prime. What really excites me about Boston though isn't just Tatum - it's their supporting cast. Jaylen Brown's contract situation might make some nervous, but I've watched this guy play through distractions before and he always delivers. Their defensive identity under Coach Mazzulla has become terrifyingly consistent, holding opponents to under 107 points per game last season. Still, I worry about their depth after losing some key bench pieces, and that could prove crucial in a division this stacked.

Then there's the Philadelphia story - a team that always seems to be on the verge of something special but can't quite get over the hump. Joel Embiid remains, in my completely biased opinion, the most dominant regular season force in basketball when healthy. The man put up 33.1 points and 10.2 rebounds last season while winning MVP, numbers we haven't seen since prime Shaq. But here's where I get nervous about Philly - we've seen this movie before. The postseason struggles, the injury concerns, the constant roster turnover. With James Harden's future looking uncertain, the pressure falls squarely on Tyrese Maxey to take another leap. I love Maxey's game - his speed in transition is absolutely electric - but asking him to become a consistent second option might be too much too soon. The new coach hire will be crucial, and they'd better get it right because the window with Embiid isn't getting any wider.

Now let's talk about the team I'm most excited to watch - the New York Knicks. What Tom Thibodeau has built there reminds me of those old, gritty Eastern Conference teams that just wore you down. Jalen Brunson might be the most underrated signing of the past five years - the guy completely transformed their offense and proved he could be the best player on a playoff team. His playoff performance last season, averaging 27.8 points against Miami, was absolutely legendary. Combine that with Julius Randle's All-NBA production and the emergence of Quentin Grimes as a legitimate 3-and-D threat, and you've got a recipe for serious contention. My concern with New York has always been sustainability - Thibodeau's heavy minutes for starters tend to catch up with teams eventually, and I'm not convinced their offense has enough variety to compete with Boston's defense in a seven-game series.

The Brooklyn situation feels like the division's wild card. They've got talent, no question - Mikal Bridges emerged as a genuine star after arriving from Phoenix, putting up 26.1 points per game in his Brooklyn stint. Cam Johnson provides spacing, and Nic Claxton has developed into one of the league's most versatile defensive bigs. But something feels missing there - that cohesive identity that championship teams need. I've always believed that teams take on the personality of their coach, and with Jacque Vaughn still establishing his voice, I wonder if Brooklyn has the leadership stability to compete in this brutal division. Their ceiling might be the highest in the division if everything clicks, but their floor is also potentially the lowest.

Toronto and their development program fascinate me. They've built this reputation for turning overlooked prospects into quality rotation players, but I'm not convinced Scottie Barnes is ready to be the number one option on a playoff team. His numbers dipped slightly last season, and while I love his versatility, he needs to improve that outside shot - 28.1% from three just won't cut it for a modern forward. The Pascal Siakam trade rumors have been swirling for what feels like years now, and I think it might finally be time for them to pull the trigger on a rebuild. Masai Ujiri is one of the smartest executives in basketball, but even he can't work miracles forever.

When I look at the division holistically, what strikes me is how much coaching will matter. That Tim Cone ejection from 2018 sticks in my mind because it represents the kind of passion and investment that separates good teams from great ones. The coaches in this division - Mazzulla, Nurse, Thibodeau, Vaughn - they'll need that same fire because the margin for error is virtually nonexistent. Having watched divisional races unfold over the years, I'm putting my money on Boston to come out on top, but it's going to be much closer than people think. The Celtics have the best combination of star power, defensive identity, and playoff experience, though I wouldn't be shocked if New York makes a serious push if they can stay healthy. Philadelphia's ceiling is championship-level, but I've been burned betting on them before. One thing I'm certain about - the Atlantic will be must-watch basketball from opening night until the final buzzer, and whichever team emerges will likely be holding the Larry O'Brien trophy come June.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

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