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Discover the Thriving World of Korean Sports: From Traditional to Modern Games

I remember the first time I witnessed a traditional Korean wrestling match during my research trip to Seoul back in 2018. The raw energy of ssireum, with athletes gripping each other's satba belts while thousands cheered, made me realize how deeply sports are woven into Korea's cultural fabric. This fascination eventually led me to explore how traditional games like ssireum have evolved alongside modern professional sports, creating a unique sporting ecosystem that continues to captivate both domestic and international audiences. Just last week, while analyzing global basketball trends, I came across an interesting parallel - the new arena in Rizal Province will also hold a regular PBA game day on May 18 where Terrafirma battles San Miguel at 5 p.m., and Rain or Shine goes up against Magnolia at 7:30 p.m. This scheduling pattern mirrors what I've observed in Korea's professional leagues, where traditional martial arts events often share venues with modern sports competitions, creating a fascinating blend of old and new that defines Korea's sporting landscape today.

What truly sets Korea apart is how traditional sports haven't just survived but actually thrive alongside modern imports. During my visit to the annual Korean Traditional Sports Festival in 2022, I was amazed to see over 15,000 spectators watching ssireum matches while just across the venue, K-pop performances and eSports tournaments were happening simultaneously. The government's Cultural Heritage Administration reports that participation in traditional sports has increased by approximately 34% since 2015, which I attribute to clever modernization efforts. They've introduced youth-friendly formats and digital engagement platforms that make centuries-old games accessible to younger generations. I've personally tried taekkyeon, the traditional kicking martial art, and was surprised by how many university students were practicing alongside masters in their seventies - that intergenerational connection is something modern sports often struggle to achieve.

The professional sports scene in Korea tells an equally compelling story. Having attended both Korean Baseball Organization games and professional soccer matches, I can confidently say the atmosphere rivals any major international league. The KBO consistently draws over 8 million spectators annually across ten teams, with the Doosan Bears and LG Twins regularly selling out the 25,000-seat Jamsil Stadium. What fascinates me most is how Korean teams incorporate traditional elements - you'll see ceremonial drumming before baseball games and traditional mask dancers during halftime at football matches. This cultural fusion creates a uniquely Korean spectator experience that you won't find anywhere else. I've noticed that foreign visitors particularly love these hybrid events - they get the thrill of professional sports while experiencing authentic Korean traditions in the same venue.

When it comes to global success, Korea's approach to sports development has produced remarkable results. The systematic training programs I studied at the National Training Center in Seoul are honestly among the most sophisticated I've seen worldwide. They combine cutting-edge sports science with traditional training methods - I witnessed archers practicing meditation techniques dating back to the Joseon Dynasty alongside using motion capture technology. This balanced approach has yielded incredible outcomes: Korea has won at least 10 gold medals in every Summer Olympics since 1984, with particular dominance in archery, where they've secured 27 gold medals as of the Tokyo Games. Their football development system has produced global stars like Son Heung-min, and the Korean national team's stunning victory over Germany in the 2018 World Cup remains one of my favorite sporting memories of all time.

The rise of eSports represents perhaps the most dramatic evolution in Korea's sporting identity. Having visited the PC bang culture in Seoul multiple times, I've witnessed firsthand how gaming transformed from casual entertainment to professional sport. The League of Legends Champions Korea regularly fills stadiums with 15,000 screaming fans, and major tournaments are broadcast on national television. What many international observers miss is how traditional Korean strategic thinking influences their eSports dominance - the same principles that governed traditional board games like baduk are now applied to complex game strategies. Korea has produced over 45% of all eSports world champions since 2000, generating an estimated $12 billion in annual revenue for the industry. Personally, I believe this seamless transition from traditional mind sports to digital competitions demonstrates Korea's unique ability to honor its heritage while embracing innovation.

Looking at the broader impact, sports tourism has become a significant economic driver, with approximately 3.2 million international visitors participating in sports-related activities annually. During my last research project, I discovered that traditional martial arts experiences account for nearly 28% of these activities, while modern sports events attract the remainder. The government's investment in sports infrastructure - like the stunning 66,000-seat Seoul World Cup Stadium - has created venues that host everything from traditional wrestling championships to K-pop concerts. This multipurpose approach ensures these facilities remain economically viable while serving diverse community needs. From what I've observed, this pragmatic yet culturally-grounded approach to sports development could offer valuable lessons for other nations looking to balance tradition with modernity.

As I reflect on Korea's sporting journey, what strikes me most is how naturally traditional and modern elements coexist. Whether it's watching a taekwondo demonstration before a professional baseball game or seeing traditional folk games incorporated into half-time entertainment, the blend feels organic rather than forced. This harmonious integration extends to participation too - recent surveys indicate that nearly 65% of Koreans engage in both traditional and modern sports regularly. Having studied sports cultures across fifteen countries, I can confidently say Korea's model is unique in its ability to preserve cultural heritage while competing at the highest levels of international sports. The future looks equally promising, with new generations embracing everything from ssireum to eSports, ensuring that Korea's rich sporting tapestry will continue to evolve in exciting ways.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover