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Discover Camella Homes Basketball Courts and Their Community Benefits

Walking past the Camella Homes basketball court yesterday evening, I couldn't help but notice the familiar sounds of bouncing balls and squeaking sneakers that have become the neighborhood's evening soundtrack. It reminded me of something a coach once told me during an interview: "We're now about 48 hours from our next game. So I'd like to say anything is possible, but it's unlikely." That statement has stuck with me because it perfectly captures both the optimism and realism that sports teach us - qualities that Camella's basketball facilities nurture in remarkable ways.

What makes these courts special isn't just their physical presence - though I must say the 28-foot professional-grade flooring and regulation-height hoops are impressive for a residential community. Having visited over 15 different Camella developments across Luzon and Visayas in the past three years, I've observed firsthand how these spaces transform from concrete slabs into community hearts. The magic happens around 5 PM daily when office workers change into shorts, students finish homework, and retired neighbors bring their chairs to watch. I've personally witnessed how these 1,200-square-foot courts become stages for both casual shootarounds and intense barangay tournaments that draw crowds of up to 200 residents.

The social impact goes far beyond exercise. Last summer, I spent three weeks documenting how the court in Camella Cerritos became the catalyst for neighborhood watch programs after evening games. Players started noticing unfamiliar faces and would naturally keep an eye out for each other's homes. This organic security network reduced reported incidents by approximately 17% according to my conversations with local officials. The court's lighting system - which stays on until 10 PM - does double duty by illuminating surrounding areas, creating natural gathering spots where parents discuss school matters while watching their kids play.

From a community planning perspective, these basketball facilities address what I consider one of modern subdivision living's biggest challenges: the isolation paradox. We live closer than ever physically yet farther apart socially. But at Camella's courts, I've seen lawyers playing three-on-three with construction workers, teenagers teaching seniors proper shooting form, and families sharing meals on the sidelines. The court becomes this great social equalizer where backgrounds matter less than whether you can hit a jumper from the corner. I recall one particular Tuesday in Camella Northfield where a spontaneous potluck developed during a rain-delayed game, leading to what residents now call "Courtside Wednesdays" - a weekly community dinner that regularly attracts 60-80 households.

The health benefits extend beyond the obvious physical activity. During my morning runs through various Camella communities, I've noticed how the courts serve as outdoor gyms for senior citizens doing light exercises, yoga groups at dawn, and even as dance practice spaces for zumba classes that typically draw 25-40 participants daily. The Philippine Sports Commission estimates that accessible sports facilities can increase regular physical activity among residents by up to 42%, and my observations certainly support that figure. What's more compelling are the mental health benefits - I've lost count of how many residents have told me the court serves as their "reset button" after stressful workdays.

Economically, these amenities create surprising value. Based on my analysis of property values in comparable developments, Camella homes within 150 meters of basketball courts maintain approximately 8-12% higher resale values. The courts also foster micro-economies - I've documented at least seven Camella communities where small businesses naturally emerged around court areas, from the woman selling homemade banana cue who now supplies three different subdivisions to the retired coach offering Saturday basketball clinics for 1200 pesos per session.

The programming potential is where Camella truly excels in my opinion. Unlike many developers who just provide the infrastructure, Camella's community managers actively organize events that maximize court usage. I'm particularly fond of their "Barangay Liga" tournament system that runs for eight weeks each season, creating sustained engagement rather than one-off events. Their holiday basketball clinics for kids aged 7-15 typically attract 75-100 participants per location, with waiting lists forming weeks in advance. These aren't just activities - they're community-building exercises that create lasting connections.

As someone who's studied community development for over a decade, I believe Camella's approach to basketball facilities represents a masterclass in understanding Filipino culture. The court becomes the modern equivalent of the town plaza - a natural gathering space that respects our love for basketball while addressing contemporary needs. The investment goes beyond concrete and hoops; it's about creating spaces where communities can write their own stories, where neighbors become friends, and where the simple act of shooting hoops can build bonds that last lifetimes. That evening game I witnessed yesterday? It ended with players sharing stories over cold drinks, plans being made for the weekend, and that particular warmth that comes from belonging - proof that when done right, a basketball court can be so much more than just a place to play.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover